UK Internet Access

18.3 million households in the UK (70 per cent) had Internet access in 2009. This is an increase of just under 2 million households (11 per cent) over the last year and 4 million households (28 per cent) since 2006.

UK internet statistics

In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview. The number of adults who had never accessed the Internet fell to 10.2 million (21 per cent) in 2009.

Sixty four per cent of all adults who were recent Internet users (having accessed the Internet in the three months prior to interview) had ever purchased goods or services over the Internet in 2009. Of these, 83 per cent (26 million) had purchased within the last three months.

Sources: National Statistics Omnibus Survey

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Can you afford a web presence?

Unless all your business comes from "word-of-mouth" advertising, you will inevitably invest in some form of marketing. It may be a press advertisement, flyers and leaflet drops or simply a card in your local newsagent's window. These are all valid approaches to gain new customers: indeed we use some of them for our own business and they form part of the "integrated business identity" service that we offer.

Yet, as the panel to the left makes clear, the coverage of the internet (web) continues to grow. For many people looking for a service or product, the internet is the first place they turn. The internet also provides a way for people to investigate companies and their products or services without the awkwardness of face-to-face contact which allows a greater degree of anonymity while they consider their options.

In response to this, most businesses now have a presence on the internet and use this as an opportunity to promote their products and services in addition to more traditional forms of advertising, such as Yellow Pages which, by comparison, will cost around £300/year for a miniscule advert and offers little opportunity to really sell your business.

All the websites we build have regular weekly or monthly statistics showing the number of visitors and the pages accessed and search terms most frequently used. Added to this, a number of our sites also have an e-mail response form which you can use to capture your clients' details and target them with e-mails about new services. Our customer's experience is that their wesbite generates at least one completely new client per month. That's a great return on your investment.

What makes a successful website?

Interesting and regularly updated content
Good-looking design in keeping with your business’ style
Simple and predictable navigation
Robust and responsive operation
Easily found by search engines like Google, Yahoo, Bing

So, in our view, the question is not "can I afford?" but rather "how can I get a cost-effective web presence that will support and drive my business or organisation?".

We believe that we have the answer and would love the chance to prove this to you.